Why Daily Rate News
You already know you should send a market update. Stop writing it.
Every loan officer who has tried this has quit by week three. Not because it does not work — because writing a market summary at 8am, every single morning, forever, is not a job a producing LO can hold down. Daily Rate News does the writing. You keep the relationship.
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- ✕Pull rates from four different sites
- ✕Read the release, figure out what it means
- ✕Write it so a buyer understands it
- ✕Rebuild the template, fix the logo again
- ✕Scrub unsubscribes by hand
- ✓Open the issue that is already written
- ✓Send yourself a test and read it
- ✓Hit send
Automation
Loan officers using Daily Rate News get back up to 5 hours a day that used to go into writing the update themselves.
Covering the full routine — pulling rates, reading the releases, writing and formatting the update, and answering the same rate question one client at a time.
See how the issue reaches you→The same 8am, two very different mornings
Side by side
The DIY morning
Four tabs, one blank email, and an 8:40 pipeline call
Result — sent 3 issues this month
The DRN morning
One issue waiting, one read-through, done before the drive
Result — sent every issue this month
Get your mornings back
The research, the writing, the formatting, the list hygiene — all of it happens before you wake up. Your only job is the ninety seconds of judgment that no software should be making for you.
Be there on the day they decide
Nobody refinances on the day your quarterly newsletter arrives. They decide on a random Tuesday. Showing up consistently means you are in the inbox on whichever Tuesday it turns out to be.
Give partners something worth forwarding
Realtors and CPAs will not forward a promo. They will forward a credible market read with your name on it — which puts you in front of their clients for free.
How it compares
DIY vs. generic vs. DRN
| Writing it yourself | Generic email tool | Daily Rate News | |
|---|---|---|---|
| Time per issue | 4–5 hrs | 3–4 hrs | Under 2 min |
| Rate data | You look it up | You paste it in | Synced automatically |
| Economic calendar | Build it yourself | Not included | Built in, ranked |
| Plain-English analysis | You write it | You write it | Written for you |
| Mortgage-specific content | — | Generic only | Purpose-built |
| Your branding on the email | Yes | Paid tiers only | Always |
| Branded public page | — | Add-on | Included |
| Mortgage calculators on your page | — | — | Included |
| Suppression & compliance | Manual | Manual setup | Enforced |
| Cost at 250 subscribers | Your mornings | Varies | $110/mo |
Time figures cover the full daily routine, not one email. The Daily Rate News price shown is the current published rate at 250 subscribers — see the pricing page for the full ladder. Comparisons to unnamed email tools describe common tiering practices and are not claims about a specific product.
What loan officers tell us
In their words
“I started a market newsletter three separate times and quit by week two every time. This is the first one that is still going, because the writing part is not mine anymore. I read it, I send it, I go back to work.”
“One of my agents told me she stopped sending her own market update because mine was better. That is not a sentence I expected to hear about an email I did not write.”
“A past client called me about a line in one of the issues — she had been sitting on a pre-approval for four months. We closed six weeks later. That one send paid for the year.”
“What sold me was the rate table. Six programs, updated, sitting in an email with my name on it — I was rebuilding that by hand in a spreadsheet every morning and getting it wrong about once a week.”
“I send it to my builder partners now. They do not care about my rate sheet, but they care what the ten-year did and whether it means their buyers are coming back. It gives me a reason to be in that conversation.”
“The test-send-before-you-send rule annoyed me for exactly one week. Then I caught a broken logo in the preview and understood why it is there.”
“My compliance officer read one issue end to end and had no notes. That has never happened with anything I have written myself.”
“I am not a writer and I was never going to become one. Being able to be consistent without being a writer is the entire product as far as I am concerned.”
You could be sending this week
Getting started
Set up your brand
Logo, headshot, colors, NMLS number, and your public page URL. This is the only setup step that really needs you.
About 10 minutes
Build your list
Add subscribers yourself, and put your public page where clients and partners can find it — anyone who subscribes there lands straight on your list. Unsubscribes and suppressions are honored from the first send.
Ongoing
Send your first issue
When the next issue is ready, you get a notification. Read it, send yourself a test, and put it in front of your list. That is the whole job from here on.
Under 2 minutes
What a DIY email never has: three working blocks inside it
In every email
Three interactive blocks are built into every issue you send, and every one of them links back to a page under your own slug — never ours. Subscribers click through to dailyratenews.com/your-name, where your headshot, logo, and NMLS number are waiting.
This week's economic events
A compact table of the week ahead — only HIGH and MEDIUM impact releases, so nothing filler makes the cut.
Today's rates, six programs
Two rows, three columns — the six programs your clients actually ask about, with the day's move on each.
30Y
6.38%
▼0.04
15Y
5.72%
▼0.03
FHA
6.02%
▲0.01
VA
5.94%
▼0.02
JUMBO
6.45%
▼0.06
5/1 ARM
6.11%
▲0.03
Run or print a payment
One button for the reader who wants to model a payment or savings scenario — and print the result to bring to the table.
Need to run the numbers on a payment or a refinance?
Calculate or print →Estimate only · not a loan offer
Rates and events shown are sample values for illustration. Every linked page sits under your own slug and carries your branding.